/*
  Reelaroo's premium visual layer.
  It borrows the clarity and restraint of modern product pages without copying
  another company's branding, assets, or exact layouts.
*/

:root {
  --ink: #1d1d1f;
  --ink-soft: #6e6e73;
  --paper: #f5f5f7;
  --paper-light: #ffffff;
  --line: #d2d2d7;
  --lime: #0071e3;
  --lime-dark: #0077ed;
  --coral: #8c66ff;
  --sky: #dff3ff;
  --shadow: 0 30px 70px rgba(0, 0, 0, 0.1);
  --radius: 34px;
  --page: min(1180px, calc(100% - 44px));
  --brand-blue: #0071e3;
  --brand-violet: #6e5cff;
  --brand-cyan: #32ade6;
  --success: #248a3d;
  --dark-surface: #0b0b0f;
}

html {
  scroll-padding-top: 50px;
}

body {
  background: #fff;
  color: var(--ink);
  font-family:
    -apple-system, BlinkMacSystemFont, "SF Pro Display", "SF Pro Text", "Segoe UI",
    Helvetica, Arial, sans-serif;
  font-size: 17px;
  line-height: 1.47059;
  text-rendering: optimizeLegibility;
}

.button:focus-visible,
a:focus-visible,
summary:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline: 3px solid rgba(0, 113, 227, 0.55);
  outline-offset: 3px;
}

.site-header {
  min-height: 50px;
  border-color: rgba(0, 0, 0, 0.06);
  background: rgba(250, 250, 252, 0.82);
  backdrop-filter: saturate(180%) blur(20px);
  -webkit-backdrop-filter: saturate(180%) blur(20px);
}

.header-inner {
  width: min(1020px, calc(100% - 34px));
  min-height: 50px;
  gap: 31px;
}

.wordmark {
  gap: 8px;
  color: var(--ink);
  font-size: 0.91rem;
  font-weight: 650;
  letter-spacing: -0.025em;
}

.wordmark-mark {
  position: relative;
  width: 23px;
  height: 23px;
  align-items: center;
  gap: 2px;
  padding: 5px;
  overflow: hidden;
  border-radius: 7px;
  background: var(--ink);
}

.wordmark-mark::after {
  content: "";
  position: absolute;
  right: 3px;
  bottom: 3px;
  width: 5px;
  height: 5px;
  border: 1px solid var(--ink);
  border-radius: 50%;
  background: #67dcff;
}

.wordmark-mark span {
  width: 3px;
  border-radius: 3px;
  background: white;
}

.wordmark-mark span:nth-child(1) { height: 7px; }
.wordmark-mark span:nth-child(2) { height: 12px; }
.wordmark-mark span:nth-child(3) { height: 9px; }

.desktop-nav {
  gap: 31px;
}

.desktop-nav a {
  color: #424245;
  font-size: 0.72rem;
  font-weight: 450;
}

.desktop-nav a::after {
  display: none;
}

.desktop-nav a:hover {
  color: #000;
}

.button {
  min-height: 48px;
  padding-inline: 24px;
  font-size: 0.98rem;
  font-weight: 500;
}

.button:hover {
  transform: translateY(-1px);
}

.button-small {
  min-height: 30px;
  padding-inline: 13px;
  font-size: 0.72rem;
}

.button-dark,
.button-primary {
  background: #0071e3;
  color: white;
  box-shadow: none;
}

.button-dark:hover,
.button-primary:hover {
  background: #0077ed;
  box-shadow: 0 9px 24px rgba(0, 113, 227, 0.2);
}

.hero {
  padding: 96px 0 0;
  background:
    radial-gradient(circle at 50% 66%, rgba(145, 204, 255, 0.24), transparent 30%),
    linear-gradient(180deg, #fff 0%, #fff 58%, #f5f5f7 100%);
}

.hero::before {
  display: none;
}

.hero-grid {
  grid-template-columns: 1fr;
  gap: 48px;
}

.hero-copy {
  max-width: 980px;
  margin-inline: auto;
  text-align: center;
}

.eyebrow {
  justify-content: center;
  margin-bottom: 15px;
  color: var(--brand-violet);
  font-size: 1.17rem;
  font-weight: 650;
  letter-spacing: -0.025em;
  text-transform: none;
}

.eyebrow span {
  display: none;
}

h1 {
  max-width: 1050px;
  margin-inline: auto;
  font-size: clamp(4.5rem, 9.5vw, 8.2rem);
  font-weight: 680;
  letter-spacing: -0.078em;
  line-height: 0.92;
}

h1 em {
  display: block;
  margin-top: 7px;
  background: linear-gradient(90deg, #1b6cff, #7868ff 48%, #c64af0);
  background-clip: text;
  -webkit-background-clip: text;
  color: transparent;
  font-family: inherit;
  font-style: normal;
}

.hero-intro {
  max-width: 750px;
  margin: 28px auto 0;
  color: var(--ink-soft);
  font-size: clamp(1.18rem, 2.2vw, 1.55rem);
  letter-spacing: -0.026em;
  line-height: 1.38;
}

.hero-actions {
  justify-content: center;
  gap: 28px;
  margin-top: 31px;
}

.text-link {
  color: #0071e3;
  font-size: 1rem;
  font-weight: 450;
}

.text-link:hover {
  text-decoration: underline;
}

.text-link span {
  display: none;
}

.text-link::after {
  content: "›";
  display: inline-block;
  margin-left: 7px;
  font-size: 1.22em;
  line-height: 1;
  transform: translateY(1px);
}

.trust-list {
  justify-content: center;
  gap: 38px;
  margin-top: 27px;
}

.trust-list li {
  color: var(--ink-soft);
  font-size: 0.74rem;
  font-weight: 500;
}

.trust-list li::before {
  background: var(--success);
}

.hero-visual {
  width: min(900px, 100%);
  min-height: 620px;
  margin: 5px auto 0;
}

.hero-visual::before {
  content: "";
  position: absolute;
  top: 76px;
  left: 50%;
  width: min(760px, 90vw);
  height: 380px;
  border-radius: 50%;
  background: radial-gradient(circle, rgba(107, 174, 255, 0.26), rgba(154, 121, 255, 0.09) 48%, transparent 72%);
  filter: blur(8px);
  transform: translateX(-50%);
}

.orbit {
  border-color: rgba(63, 117, 185, 0.14);
}

.orbit-one {
  width: 480px;
  height: 480px;
  background: rgba(255, 255, 255, 0.22);
}

.orbit-two {
  width: 620px;
  height: 620px;
  border-color: rgba(93, 112, 160, 0.1);
}

.phone-preview {
  width: 328px;
  border: 7px solid #171719;
  border-radius: 40px;
  background: #111;
  box-shadow:
    0 36px 80px rgba(0, 0, 0, 0.2),
    inset 0 0 0 1px rgba(255, 255, 255, 0.12);
  transform: rotate(0);
}

.phone-top {
  padding: 15px 18px;
  background: #111214;
  color: rgba(255, 255, 255, 0.66);
  font-size: 0.57rem;
  letter-spacing: 0.04em;
}

.video-art {
  height: 450px;
  background:
    radial-gradient(circle at 50% 25%, rgba(255, 255, 255, 0.95), transparent 22%),
    linear-gradient(160deg, #b9e4ff 0%, #75b9f3 50%, #5b70da 100%);
}

.video-art::before {
  border-color: rgba(255, 255, 255, 0.38);
  box-shadow:
    0 0 0 37px rgba(255, 255, 255, 0.08),
    0 0 0 77px rgba(255, 255, 255, 0.05);
}

.video-label {
  background: rgba(255, 255, 255, 0.78);
  color: #294b73;
  backdrop-filter: blur(8px);
}

.tool-illustration {
  width: 250px;
  fill: #ffad31;
  filter: drop-shadow(0 24px 20px rgba(25, 64, 113, 0.3));
}

.tool-illustration path:nth-child(2),
.tool-illustration path:nth-child(3),
.tool-illustration path:nth-child(4),
.tool-illustration circle {
  fill: #202124;
}

.video-message {
  color: white;
}

.video-message strong {
  font-size: 2.16rem;
  letter-spacing: -0.055em;
  line-height: 0.96;
}

.video-message span {
  color: rgba(255, 255, 255, 0.75);
}

.play-row {
  background: #111214;
  color: white;
}

.play-button {
  background: white;
  color: #1d1d1f;
}

.play-line {
  background: rgba(255, 255, 255, 0.18);
}

.play-line i {
  background: white;
}

.floating-card {
  gap: 10px;
  padding: 11px 14px 11px 11px;
  border: 1px solid rgba(255, 255, 255, 0.75);
  border-radius: 16px;
  background: rgba(255, 255, 255, 0.84);
  box-shadow: 0 14px 38px rgba(0, 0, 0, 0.12);
  backdrop-filter: blur(18px);
}

.floating-card strong {
  font-size: 0.72rem;
}

.floating-card small {
  color: var(--ink-soft);
}

.floating-icon {
  border-radius: 10px;
  background: #1d1d1f;
}

.audio-bars {
  background: #8c66ff;
}

.audio-bars i {
  background: white;
}

.card-caption {
  top: 120px;
  right: 45px;
  transform: rotate(2deg);
}

.card-audio {
  bottom: 92px;
  left: 50px;
  transform: rotate(-2deg);
}

.service-strip {
  border-top: 1px solid rgba(0, 0, 0, 0.07);
  background: #f5f5f7;
  color: var(--ink);
}

.strip-grid {
  padding-block: 24px;
}

.strip-grid > div {
  border-color: #d2d2d7;
  text-align: center;
}

.strip-grid strong {
  color: #1d1d1f;
  font-size: 0.8rem;
  font-weight: 600;
}

.strip-grid span {
  color: #86868b;
  font-size: 0.7rem;
}

.section {
  padding: 116px 0;
  scroll-margin-top: 50px;
}

h2 {
  font-size: clamp(3.4rem, 6.4vw, 5.9rem);
  font-weight: 650;
  letter-spacing: -0.066em;
  line-height: 0.98;
}

h3 {
  letter-spacing: -0.035em;
}

.section-heading {
  margin-bottom: 52px;
}

.heading-row {
  grid-template-columns: 1.25fr 0.75fr;
  gap: 70px;
}

.heading-row .eyebrow,
.example-copy .eyebrow,
.standards-copy .eyebrow,
.monthly-grid .eyebrow,
.faq-heading .eyebrow,
.contact-copy .eyebrow {
  justify-content: flex-start;
}

.heading-row > p,
.centred-heading > p,
.example-copy > p,
.standards-copy > p,
.faq-heading > p {
  color: var(--ink-soft);
  font-size: 1.12rem;
  letter-spacing: -0.02em;
}

#what-we-create {
  background: #f5f5f7;
}

.content-grid {
  grid-template-columns: 1.12fr 0.88fr;
  gap: 24px;
}

.content-card {
  min-height: 520px;
  padding: 42px;
  border-radius: 34px;
  color: #1d1d1f;
}

.content-card-large {
  grid-row: span 2;
  min-height: 1064px;
}

.card-coral {
  background:
    radial-gradient(circle at 50% 48%, rgba(106, 178, 255, 0.24), transparent 33%),
    linear-gradient(155deg, #fff 0%, #e5f2ff 100%);
  color: #1d1d1f;
}

.card-lime {
  background:
    radial-gradient(circle at 75% 55%, rgba(255, 255, 255, 0.45), transparent 28%),
    linear-gradient(145deg, #fff4c4 0%, #ffc650 54%, #ff9f29 100%);
}

.card-cream {
  background:
    radial-gradient(circle at 50% 82%, rgba(173, 133, 255, 0.35), transparent 36%),
    linear-gradient(150deg, #fff 0%, #eee8ff 100%);
}

.card-dark {
  background:
    radial-gradient(circle at 55% 40%, rgba(102, 215, 255, 0.14), transparent 38%),
    #08080a;
  color: white;
}

.card-number {
  border: 0;
  background: rgba(118, 118, 128, 0.12);
  color: currentColor;
}

.content-card h3 {
  max-width: 600px;
  font-size: clamp(2.1rem, 3.5vw, 3.25rem);
  font-weight: 620;
  line-height: 1.04;
}

.content-card p {
  color: currentColor;
  font-size: 0.92rem;
  opacity: 0.58;
}

.mini-frame {
  width: 54%;
  max-width: 300px;
  border-color: #1d1d1f;
  border-width: 6px;
  border-radius: 31px;
  background:
    radial-gradient(circle at 50% 28%, rgba(255, 255, 255, 0.85), transparent 20%),
    linear-gradient(150deg, #9ed7ff, #6876e8);
  box-shadow: 20px 27px 46px rgba(39, 80, 139, 0.2);
  transform: rotate(-3deg);
}

.mini-frame span {
  background: rgba(255, 255, 255, 0.82);
  color: #2b4e78;
}

.mini-tool,
.mini-tool::before,
.mini-tool::after {
  background: #202124;
}

.offer-graphic strong {
  font-size: clamp(7rem, 13vw, 11rem);
  font-weight: 680;
  letter-spacing: -0.1em;
}

.offer-graphic span {
  background: #1d1d1f;
  color: white;
}

.story-graphic span {
  border-color: #1d1d1f;
  box-shadow: 0 20px 35px rgba(66, 42, 125, 0.15);
}

.story-graphic span:nth-child(1) { background: linear-gradient(145deg, #8bdcff, #6678ed); }
.story-graphic span:nth-child(2) { background: linear-gradient(145deg, #ffc36b, #ff6f78); }
.story-graphic span:nth-child(3) { background: linear-gradient(145deg, #b599ff, #7658cf); }

.sound-graphic i {
  background: linear-gradient(180deg, #62d9fb, #8b67ff);
}

.sound-graphic i:nth-child(4) {
  background: linear-gradient(180deg, #62d9fb, #c64af0);
}

.example-section {
  background:
    radial-gradient(circle at 24% 34%, rgba(92, 91, 255, 0.18), transparent 31%),
    radial-gradient(circle at 80% 70%, rgba(50, 173, 230, 0.07), transparent 28%),
    var(--dark-surface);
}

.example-grid {
  align-items: center;
  gap: 76px;
}

.example-copy {
  position: static;
}

.example-copy h2 {
  font-size: clamp(3.2rem, 5.2vw, 4.9rem);
  font-weight: 650;
  letter-spacing: -0.065em;
  line-height: 0.98;
}

.example-copy > p {
  color: rgba(255, 255, 255, 0.64);
}

.eyebrow-light {
  color: #78cfff;
}

.idea-list {
  display: grid;
  gap: 12px;
}

.idea-list article {
  padding: 21px 19px;
  border: 1px solid rgba(255, 255, 255, 0.11);
  border-radius: 18px;
  background: rgba(255, 255, 255, 0.045);
  transition:
    border-color 180ms ease,
    background 180ms ease,
    transform 180ms ease;
}

.idea-list article:last-child {
  border-bottom: 1px solid rgba(255, 255, 255, 0.11);
}

.idea-list article:hover {
  border-color: rgba(120, 207, 255, 0.28);
  background: rgba(255, 255, 255, 0.07);
  transform: translateY(-2px);
}

.idea-list article > span {
  background: rgba(255, 255, 255, 0.1);
  color: #8ed8ff;
}

.idea-list h3 {
  font-size: 1.55rem;
  font-weight: 600;
}

.idea-list p {
  color: rgba(255, 255, 255, 0.54);
}

.centred-heading {
  max-width: 850px;
}

.centred-heading .eyebrow {
  color: var(--brand-violet);
}

.steps-grid {
  gap: 24px;
}

.step-card {
  min-height: 480px;
  padding: 31px;
  border: 0;
  border-radius: 34px;
  background: #f5f5f7;
}

.featured-step {
  background:
    radial-gradient(circle at 70% 25%, rgba(255, 255, 255, 0.75), transparent 24%),
    linear-gradient(145deg, #e4f2ff, #d9e4ff);
  transform: none;
}

.step-top span,
.step-top i {
  border: 0;
  background: white;
  box-shadow: 0 8px 25px rgba(0, 0, 0, 0.07);
  color: #0071e3;
}

.step-top i {
  background: #1d1d1f;
  color: white;
}

.step-card h3 {
  font-size: 2rem;
  font-weight: 620;
}

.step-card p {
  color: var(--ink-soft);
}

.standards-section {
  background: #f5f5f7;
}

.standards-grid {
  gap: 100px;
}

.standards-visual::before {
  width: 460px;
  height: 460px;
  background:
    radial-gradient(circle at 40% 30%, rgba(255, 255, 255, 0.9), transparent 22%),
    linear-gradient(150deg, #b7e5ff, #8b78ec);
}

.review-window {
  border: 1px solid rgba(0, 0, 0, 0.1);
  border-radius: 27px;
  background: rgba(255, 255, 255, 0.88);
  box-shadow: 0 35px 80px rgba(55, 56, 93, 0.22);
  backdrop-filter: blur(20px);
  transform: rotate(-2deg);
}

.review-bar {
  background: #1d1d1f;
}

.review-video {
  background:
    radial-gradient(circle at 50% 30%, rgba(255, 255, 255, 0.8), transparent 19%),
    linear-gradient(150deg, #80d5ff, #686ee4 55%, #a54dca);
}

.review-video b {
  border-color: white;
  background: #30a14e;
  color: white;
}

.review-checks span {
  background: #f5f5f7;
}

.standards-copy .eyebrow {
  color: #0071e3;
}

.standards-copy h2 {
  font-weight: 650;
}

.check-list li {
  font-weight: 520;
}

.check-list span {
  background: #e2f4e8;
  color: #18733b;
}

.small-print {
  border-color: #d2d2d7;
  background: rgba(255, 255, 255, 0.6);
}

.monthly-section {
  background: #fff;
  color: #1d1d1f;
}

.monthly-grid {
  align-items: center;
}

.monthly-grid > div:first-child {
  position: static;
}

.monthly-grid .eyebrow {
  color: var(--brand-violet);
}

.monthly-grid h2 {
  color: #1d1d1f;
}

.monthly-card {
  border: 1px solid rgba(0, 0, 0, 0.05);
  border-radius: 34px;
  background:
    radial-gradient(circle at 100% 0%, rgba(109, 199, 255, 0.2), transparent 35%),
    #f5f5f7;
  box-shadow: 0 30px 70px rgba(0, 0, 0, 0.08);
}

.monthly-card li {
  border-color: #dcdce1;
  font-weight: 560;
}

.monthly-card li span {
  color: #0071e3;
}

.faq-section {
  background: #f5f5f7;
}

.faq-heading .eyebrow {
  color: var(--brand-violet);
}

.faq-heading h2 {
  font-size: clamp(3.3rem, 5.2vw, 4.8rem);
  font-weight: 650;
  letter-spacing: -0.06em;
}

.faq-list details {
  border-color: #d2d2d7;
}

.faq-list summary {
  font-size: 1.14rem;
  font-weight: 560;
  letter-spacing: -0.02em;
}

.faq-list summary span {
  background: #e1e1e5;
  color: #1d1d1f;
  font-weight: 350;
}

.contact-section {
  padding: 116px 0;
  background: #fff;
}

.contact-grid {
  gap: 75px;
  padding: 68px;
  border-radius: 40px;
  background:
    radial-gradient(circle at 5% 5%, rgba(124, 191, 255, 0.29), transparent 31%),
    radial-gradient(circle at 100% 100%, rgba(178, 122, 255, 0.16), transparent 31%),
    #f5f5f7;
}

.contact-copy {
  color: #1d1d1f;
}

.contact-copy .eyebrow {
  color: #0071e3;
}

.contact-copy > p {
  color: var(--ink-soft);
}

.contact-points span {
  color: #424245;
  font-weight: 520;
}

.contact-points i {
  border: 0;
  background: #e2f4e8;
  color: #18733b;
}

.contact-form {
  border: 1px solid rgba(0, 0, 0, 0.04);
  border-radius: 28px;
  background: #fff;
  box-shadow: 0 24px 65px rgba(0, 0, 0, 0.09);
}

.contact-form label {
  color: #424245;
  font-weight: 550;
}

input,
textarea,
select {
  border-color: #d2d2d7;
  background: #fbfbfd;
  color: #1d1d1f;
}

input:focus,
textarea:focus,
select:focus {
  border-color: #0071e3;
  outline: none;
  background: #fff;
  box-shadow: 0 0 0 4px rgba(0, 113, 227, 0.12);
}

.site-footer {
  background: #f5f5f7;
  color: #1d1d1f;
}

.wordmark-footer .wordmark-mark {
  background: #1d1d1f;
}

.wordmark-footer .wordmark-mark span {
  background: white;
}

.site-footer p {
  color: #6e6e73;
}

@keyframes reelaroo-rise {
  from {
    opacity: 0;
    transform: translateY(22px);
  }

  to {
    opacity: 1;
    transform: translateY(0);
  }
}

@media (prefers-reduced-motion: no-preference) {
  .hero-copy {
    animation: reelaroo-rise 780ms cubic-bezier(0.22, 1, 0.36, 1) both;
  }

  .hero-visual {
    animation: reelaroo-rise 850ms 100ms cubic-bezier(0.22, 1, 0.36, 1) both;
  }
}

@media (max-width: 1000px) {
  .header-inner {
    min-height: 50px;
  }

  .hero-grid {
    gap: 37px;
  }

  .hero-copy {
    max-width: 860px;
  }

  .hero-visual {
    min-height: 590px;
  }

  .heading-row {
    gap: 37px;
  }

  .content-grid {
    grid-template-columns: 1fr 1fr;
  }

  .content-card-large {
    min-height: 650px;
  }

  .contact-grid {
    padding: 52px;
  }
}

@media (max-width: 700px) {
  :root {
    --page: min(100% - 30px, 1180px);
    --radius: 28px;
  }

  body {
    font-size: 16px;
  }

  .header-inner {
    width: calc(100% - 26px);
  }

  .wordmark > span:last-child {
    display: inline;
  }

  .wordmark-mark {
    width: 22px;
    height: 22px;
  }

  .hero {
    padding: 73px 0 0;
  }

  .eyebrow {
    font-size: 0.97rem;
  }

  h1 {
    font-size: clamp(3.5rem, 17vw, 5rem);
  }

  .hero-intro {
    max-width: 520px;
    font-size: 1.08rem;
  }

  .hero-actions {
    align-items: center;
    gap: 15px;
  }

  .trust-list {
    gap: 8px;
  }

  .hero-visual {
    min-height: 520px;
    margin: 0;
    transform: none;
  }

  .phone-preview {
    width: 266px;
    border-width: 6px;
    border-radius: 33px;
  }

  .video-art {
    height: 363px;
  }

  .tool-illustration {
    width: 214px;
  }

  .video-message strong {
    font-size: 1.75rem;
  }

  .card-caption {
    top: 100px;
    right: -34px;
  }

  .card-audio {
    bottom: 63px;
    left: -33px;
  }

  .strip-grid {
    grid-template-columns: 1fr;
  }

  .strip-grid > div {
    padding: 12px 0;
    border-right: 0;
    border-bottom: 1px solid #d2d2d7;
  }

  .strip-grid > div:last-child {
    border-bottom: 0;
  }

  .section,
  .contact-section {
    padding: 82px 0;
  }

  h2,
  .example-copy h2,
  .faq-heading h2 {
    font-size: clamp(2.8rem, 13vw, 4rem);
  }

  .heading-row {
    gap: 20px;
  }

  .content-grid {
    grid-template-columns: 1fr;
  }

  .content-card,
  .content-card-large {
    min-height: 550px;
    padding: 31px;
  }

  .content-card h3 {
    font-size: 2.35rem;
  }

  .mini-frame {
    width: 57%;
  }

  .offer-graphic strong {
    font-size: 8rem;
  }

  .example-grid,
  .standards-grid,
  .monthly-grid,
  .faq-grid,
  .contact-grid {
    gap: 44px;
  }

  .steps-grid {
    grid-template-columns: 1fr;
  }

  .step-card {
    min-height: 430px;
  }

  .standards-visual {
    min-height: 460px;
  }

  .standards-visual::before {
    width: 340px;
    height: 340px;
  }

  .monthly-card {
    padding: 27px;
  }

  .contact-grid {
    padding: 36px 22px;
    border-radius: 28px;
  }

  .contact-form {
    padding: 25px 19px;
  }

  .footer-inner {
    gap: 10px;
  }
}

/* Final editorial system — neutral canvas, Reelaroo accent, diverse client work */

:root {
  --ink: #1d1d1f;
  --ink-soft: #6e6e73;
  --paper: #f5f5f7;
  --paper-light: #ffffff;
  --line: #d8d8dc;
  --brand-coral: #f15a3c;
  --brand-coral-dark: #b93823;
  --brand-peach: #fff0eb;
  --dark-surface: #000000;
}

body {
  background: #fff;
  color: var(--ink);
}

.site-header {
  background: rgba(250, 250, 252, 0.88);
}

.desktop-nav {
  gap: 27px;
}

.hero {
  background:
    radial-gradient(circle at 50% 74%, rgba(241, 90, 60, 0.1), transparent 29%),
    linear-gradient(180deg, #fff 0%, #fff 67%, #f5f5f7 100%);
}

.hero-visual::before {
  background: radial-gradient(circle, rgba(241, 90, 60, 0.13), rgba(245, 245, 247, 0.2) 54%, transparent 72%);
}

.campaign-hero-image {
  object-position: center 44%;
}

.service-strip {
  border-color: #dedee2;
  background: #f5f5f7;
}

.strip-grid > div {
  border-color: #d8d8dc;
}

.purpose-section {
  background: #fff;
}

.purpose-heading {
  max-width: 1050px;
  margin-bottom: 58px;
}

.purpose-heading .eyebrow {
  justify-content: flex-start;
}

.purpose-heading h2 {
  max-width: 990px;
  margin: 0;
  font-size: clamp(4rem, 7.6vw, 7.35rem);
  letter-spacing: -0.072em;
  line-height: 0.94;
}

.purpose-visual {
  position: relative;
  height: 690px;
  margin: 0;
  overflow: hidden;
  border-radius: 42px;
  background: #d9ddd2;
}

.purpose-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 56%, rgba(0, 0, 0, 0.66) 100%);
}

.purpose-visual img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: center 49%;
}

.purpose-visual figcaption {
  position: absolute;
  z-index: 2;
  right: 42px;
  bottom: 38px;
  left: 42px;
  max-width: 780px;
  color: #fff;
  font-size: clamp(1.25rem, 2.5vw, 2rem);
  font-weight: 620;
  letter-spacing: -0.04em;
  line-height: 1.12;
}

.purpose-copy-grid {
  display: grid;
  grid-template-columns: 1.2fr 0.8fr 0.8fr;
  gap: 62px;
  margin-top: 48px;
}

.purpose-copy-grid p {
  margin: 0;
  color: var(--ink-soft);
}

.purpose-lead {
  color: var(--ink) !important;
  font-size: clamp(1.45rem, 2.3vw, 2rem);
  font-weight: 580;
  letter-spacing: -0.035em;
  line-height: 1.23;
}

.purpose-copy-grid h3 {
  margin-bottom: 10px;
  font-size: 1rem;
  font-weight: 720;
  letter-spacing: -0.02em;
}

.audience-section {
  background: #000;
  color: #f5f5f7;
}

.audience-heading h2 {
  color: #f5f5f7;
}

.audience-heading > p {
  color: #a1a1a6;
}

.audience-heading .eyebrow {
  color: #ff9b7f;
}

.audience-grid {
  display: grid;
  grid-template-areas:
    "agriculture food retail"
    "agriculture property property"
    "fitness fitness products";
  grid-template-columns: 1.1fr 0.95fr 0.95fr;
  grid-template-rows: repeat(3, 340px);
  gap: 18px;
}

.audience-card:nth-child(1) { grid-area: agriculture; }
.audience-card:nth-child(2) { grid-area: food; }
.audience-card:nth-child(3) { grid-area: retail; }
.audience-card:nth-child(4) { grid-area: property; }
.audience-card:nth-child(5) { grid-area: fitness; }
.audience-card:nth-child(6) { grid-area: products; }

.audience-card {
  position: relative;
  min-width: 0;
  overflow: hidden;
  border-radius: 32px;
  background: #1d1d1f;
}

.audience-card::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 43%, rgba(0, 0, 0, 0.82) 100%);
}

.audience-card img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 500ms cubic-bezier(0.2, 0.75, 0.25, 1);
}

.audience-card:nth-child(1) img { object-position: center 52%; }
.audience-card:nth-child(2) img { object-position: center 55%; }
.audience-card:nth-child(3) img { object-position: 48% center; }
.audience-card:nth-child(4) img { object-position: center 43%; }
.audience-card:nth-child(5) img { object-position: center 48%; }
.audience-card:nth-child(6) img { object-position: center 57%; }

.audience-card:hover img {
  transform: scale(1.025);
}

.audience-card > div {
  position: absolute;
  z-index: 2;
  right: 28px;
  bottom: 27px;
  left: 28px;
}

.audience-card span {
  display: block;
  margin-bottom: 7px;
  color: #ff9b7f;
  font-size: 0.68rem;
  font-weight: 820;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.audience-card h3 {
  max-width: 650px;
  margin: 0;
  color: #fff;
  font-size: clamp(1.35rem, 2.2vw, 2rem);
  font-weight: 620;
  line-height: 1.08;
}

.audience-note {
  margin: 22px 4px 0;
  color: #86868b;
  font-size: 0.76rem;
  text-align: right;
}

.deliverables-section,
#what-we-create {
  background: #f5f5f7;
}

.card-coral .campaign-image {
  object-position: 57% center;
}

.card-lime .campaign-image {
  object-position: center 46%;
}

.card-cream .campaign-image {
  object-position: center 46%;
}

.card-dark .campaign-image {
  object-position: center 42%;
}

#how-it-works {
  background: #fff;
}

.standards-section {
  background: #f5f5f7;
}

.standards-photo {
  object-position: center 47%;
}

.contact-section {
  background: #f5f5f7;
}

.contact-form {
  background: #fff;
}

@media (max-width: 1000px) {
  .purpose-copy-grid {
    grid-template-columns: 1fr 1fr;
    gap: 34px 48px;
  }

  .purpose-lead {
    grid-column: 1 / -1;
    max-width: 780px;
  }

  .audience-grid {
    grid-template-areas:
      "agriculture agriculture"
      "food retail"
      "property property"
      "fitness products";
    grid-template-columns: 1fr 1fr;
    grid-template-rows: 500px 340px 430px 380px;
  }
}

@media (max-width: 700px) {
  .purpose-heading h2 {
    font-size: clamp(3rem, 14vw, 4.4rem);
  }

  .purpose-visual {
    height: 490px;
    border-radius: 30px;
  }

  .purpose-visual img {
    object-position: 55% center;
  }

  .purpose-visual figcaption {
    right: 24px;
    bottom: 24px;
    left: 24px;
  }

  .purpose-copy-grid {
    grid-template-columns: 1fr;
    gap: 26px;
    margin-top: 34px;
  }

  .purpose-lead {
    grid-column: auto;
  }

  .audience-grid {
    grid-template-areas:
      "agriculture"
      "food"
      "retail"
      "property"
      "fitness"
      "products";
    grid-template-columns: 1fr;
    grid-template-rows: repeat(6, 460px);
  }

  .audience-note {
    text-align: left;
  }
}

@media (max-width: 430px) {
  .header-inner {
    gap: 12px;
  }

  .button-small {
    padding-inline: 11px;
  }

  h1 {
    font-size: clamp(3.2rem, 16.5vw, 4.2rem);
  }

  .hero-actions {
    flex-direction: column;
  }

  .hero-visual {
    min-height: 495px;
  }

  .floating-card {
    transform: scale(0.88);
  }

  .card-caption {
    right: -44px;
  }

  .card-audio {
    left: -48px;
  }
}

/* Reelaroo theme — image-led, neutral and product focused */

:root {
  --ink: #1d1d1f;
  --ink-soft: #6e6e73;
  --paper: #f5f5f7;
  --paper-light: #ffffff;
  --line: #d2d2d7;
  --brand-blue: #0071e3;
  --brand-violet: #0071e3;
  --brand-cyan: #32ade6;
  --success: #248a3d;
  --dark-surface: #08080a;
  --lime: #0071e3;
  --lime-dark: #0077ed;
  --coral: #0071e3;
  --sky: #eaf6ff;
}

.wordmark-mark::after {
  background: #4cb7f5;
}

.eyebrow,
.centred-heading .eyebrow,
.monthly-grid .eyebrow,
.faq-heading .eyebrow {
  color: var(--brand-blue);
}

h1 em {
  background: linear-gradient(90deg, #0071e3 0%, #32ade6 100%);
  background-clip: text;
  -webkit-background-clip: text;
}

h1 {
  font-size: clamp(4.3rem, 8vw, 7rem);
}

.hero {
  padding-top: 82px;
  background:
    radial-gradient(circle at 50% 78%, rgba(0, 113, 227, 0.09), transparent 29%),
    linear-gradient(180deg, #fff 0%, #fff 72%, #f5f5f7 100%);
}

.hero-grid {
  gap: 22px;
}

.hero-visual {
  min-height: 580px;
}

.hero-visual::before {
  background: radial-gradient(circle, rgba(0, 113, 227, 0.13), rgba(50, 173, 230, 0.04) 50%, transparent 72%);
}

.orbit {
  display: none;
}

.phone-preview {
  border-color: #161617;
  background: #111;
}

.video-art {
  isolation: isolate;
  background: #151515;
}

.video-art::before {
  display: none;
}

.video-art::after {
  content: "";
  position: absolute;
  z-index: 1;
  inset: 0;
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.03) 32%, rgba(0, 0, 0, 0.76) 100%);
  pointer-events: none;
}

.campaign-hero-image {
  position: absolute;
  z-index: 0;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
  object-position: 50% 50%;
}

.video-label,
.video-message {
  z-index: 2;
}

.video-label {
  background: rgba(255, 255, 255, 0.9);
  color: #1d1d1f;
}

.video-message span {
  color: rgba(255, 255, 255, 0.72);
}

.floating-card {
  border-color: rgba(0, 0, 0, 0.06);
  background: rgba(255, 255, 255, 0.92);
}

.audio-bars {
  background: var(--brand-blue);
}

#what-we-create {
  background: #f5f5f7;
}

.content-card {
  isolation: isolate;
}

.campaign-image {
  position: absolute;
  z-index: 0;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.card-coral,
.card-cream,
.card-dark {
  color: white;
}

.card-coral {
  background: #171719;
}

.card-coral .campaign-image {
  object-position: 49% center;
}

.card-cream {
  background: #293229;
}

.card-cream .campaign-image {
  object-position: center 42%;
}

.card-dark {
  grid-column: 1 / -1;
  min-height: 500px;
  background: #070708;
}

.card-dark .campaign-image {
  object-position: 76% 50%;
}

.card-coral::after,
.card-cream::after,
.card-dark::after {
  content: "";
  position: absolute;
  z-index: 1;
  inset: 0;
  pointer-events: none;
}

.card-coral::after,
.card-cream::after {
  background: linear-gradient(180deg, rgba(0, 0, 0, 0.05) 38%, rgba(0, 0, 0, 0.82) 100%);
}

.card-dark::after {
  background:
    linear-gradient(90deg, #070708 0%, rgba(7, 7, 8, 0.97) 35%, rgba(7, 7, 8, 0.18) 77%),
    linear-gradient(180deg, transparent 50%, rgba(0, 0, 0, 0.48) 100%);
}

.content-card .card-number,
.content-card .content-card-copy,
.card-dark .sound-graphic {
  position: relative;
  z-index: 2;
}

.content-card-copy {
  margin-top: auto;
}

.card-coral .content-card-copy,
.card-cream .content-card-copy {
  max-width: 590px;
}

.card-dark .content-card-copy {
  max-width: 520px;
}

.card-coral .card-number,
.card-cream .card-number,
.card-dark .card-number {
  background: rgba(255, 255, 255, 0.15);
  color: white;
  backdrop-filter: blur(12px);
}

.card-coral h3,
.card-cream h3,
.card-dark h3 {
  color: white;
}

.card-coral p,
.card-cream p,
.card-dark p {
  color: rgba(255, 255, 255, 0.7);
  opacity: 1;
}

.card-lime {
  border: 1px solid #e1e1e6;
  background: #fff;
}

.card-lime .offer-graphic strong {
  background: linear-gradient(135deg, #1d1d1f 25%, #0071e3 100%);
  background-clip: text;
  -webkit-background-clip: text;
  color: transparent;
}

.card-lime .offer-graphic span {
  background: #0071e3;
  color: white;
}

.card-dark .sound-graphic {
  width: 230px;
  min-height: 120px;
  justify-content: flex-start;
  margin-bottom: auto;
}

.card-dark .sound-graphic i {
  background: linear-gradient(180deg, #58c7fa, #0071e3);
}

.card-dark .sound-graphic i:nth-child(4) {
  background: linear-gradient(180deg, #a7e2ff, #0071e3);
}

.visual-note {
  margin: 20px 4px 0;
  color: #86868b;
  font-size: 0.7rem;
  text-align: right;
}

.example-section {
  background:
    radial-gradient(circle at 24% 34%, rgba(0, 113, 227, 0.15), transparent 31%),
    #08080a;
}

.idea-list article:hover {
  border-color: rgba(88, 199, 250, 0.32);
}

#how-it-works {
  background: #fff;
}

.steps-grid {
  gap: 18px;
}

.step-card,
.featured-step {
  min-height: 340px;
  justify-content: flex-start;
  padding: 34px;
  border: 0;
  border-radius: 30px;
  background: #f5f5f7;
  transform: none;
}

.featured-step {
  background: #eaf4ff;
}

.step-top {
  margin-bottom: 66px;
}

.step-top span {
  width: 52px;
  height: 52px;
  background: white;
  box-shadow: none;
  color: #0071e3;
  font-size: 0.95rem;
}

.step-top i {
  width: 45px;
  height: 45px;
  background: #1d1d1f;
  box-shadow: none;
  color: white;
}

.step-card h3 {
  margin: 0 0 9px;
}

.standards-section {
  background: #f5f5f7;
}

.standards-grid {
  gap: 80px;
  padding: 72px;
  border-radius: 42px;
  background:
    radial-gradient(circle at 22% 48%, rgba(0, 113, 227, 0.18), transparent 28%),
    #08080a;
  color: white;
}

.standards-visual::before {
  background: radial-gradient(circle at 45% 30%, #2b78c9, #172238 55%, #0d0d10 100%);
}

.review-window {
  border-color: rgba(255, 255, 255, 0.15);
  background: rgba(255, 255, 255, 0.96);
  transform: rotate(-2deg);
}

.review-checks span {
  color: #1d1d1f;
}

.review-checks i {
  color: #248a3d;
}

.review-video {
  isolation: isolate;
  overflow: hidden;
  background:
    linear-gradient(180deg, transparent 40%, rgba(0, 0, 0, 0.38)),
    url("assets/campaign-florist.jpg") center 43% / cover;
  color: rgba(255, 255, 255, 0.78);
  text-shadow: 0 2px 12px rgba(0, 0, 0, 0.38);
}

.standards-copy .eyebrow {
  color: #58c7fa;
}

.standards-copy h2 {
  color: white;
}

.standards-copy > p {
  color: rgba(255, 255, 255, 0.66);
}

.check-list li {
  color: rgba(255, 255, 255, 0.88);
}

.check-list span {
  background: rgba(88, 199, 250, 0.16);
  color: #78d3ff;
}

.monthly-section {
  background: #fff;
}

.monthly-card {
  background:
    radial-gradient(circle at 100% 0%, rgba(0, 113, 227, 0.11), transparent 35%),
    #f5f5f7;
}

.faq-section {
  background: #f5f5f7;
}

.contact-grid {
  background: #f5f5f7;
}

.contact-points i {
  background: #e4f3ea;
  color: #18733b;
}

@media (max-width: 1000px) {
  .content-card-large {
    min-height: 720px;
  }

  .card-dark {
    min-height: 450px;
  }

  .standards-grid {
    padding: 52px;
  }
}

@media (max-width: 700px) {
  h1 em {
    background: linear-gradient(90deg, #0071e3, #32ade6);
    background-clip: text;
    -webkit-background-clip: text;
  }

  .content-card,
  .content-card-large {
    min-height: 520px;
  }

  .card-coral {
    min-height: 650px;
  }

  .card-dark {
    min-height: 590px;
  }

  .card-dark .campaign-image {
    object-position: 62% center;
  }

  .card-dark::after {
    background: linear-gradient(180deg, rgba(7, 7, 8, 0.08) 25%, rgba(7, 7, 8, 0.96) 77%);
  }

  .visual-note {
    text-align: left;
  }

  .step-card,
  .featured-step {
    min-height: 300px;
    padding: 29px;
  }

  .step-top {
    margin-bottom: 48px;
  }

  .standards-grid {
    padding: 42px 22px;
    border-radius: 30px;
  }
}

/* Reelaroo monochrome theme — colour belongs to the work, blue belongs to actions */

:root {
  --ink: #1d1d1f;
  --ink-soft: #6e6e73;
  --paper: #f5f5f7;
  --paper-light: #ffffff;
  --line: #d2d2d7;
  --brand-blue: #0071e3;
  --brand-violet: #0071e3;
  --brand-cyan: #2997ff;
  --dark-surface: #000000;
}

body {
  background: #fff;
}

.site-header {
  border-color: rgba(0, 0, 0, 0.08);
  background: rgba(250, 250, 252, 0.86);
}

.hero {
  background:
    radial-gradient(circle at 50% 79%, rgba(255, 255, 255, 0.09), transparent 27%),
    #000;
  color: #f5f5f7;
}

.hero .eyebrow {
  color: #a1a1a6;
}

.hero h1 {
  color: #f5f5f7;
}

.hero h1 em {
  background: linear-gradient(90deg, #ffffff 0%, #a1a1a6 100%);
  background-clip: text;
  -webkit-background-clip: text;
}

.hero-intro {
  color: #a1a1a6;
}

.hero .text-link {
  color: #2997ff;
}

.hero .trust-list li {
  color: #a1a1a6;
}

.hero .trust-list li::before {
  background: #2997ff;
}

.hero-visual::before {
  background: radial-gradient(circle, rgba(255, 255, 255, 0.11), rgba(255, 255, 255, 0.025) 50%, transparent 72%);
}

.floating-card {
  color: #1d1d1f;
}

.audio-bars {
  background: #1d1d1f;
}

.service-strip {
  border-color: #242426;
  background: #000;
  color: white;
}

.strip-grid > div {
  border-color: #333336;
}

.strip-grid strong {
  color: #f5f5f7;
}

.strip-grid span {
  color: #86868b;
}

#what-we-create {
  background: #f5f5f7;
}

#what-we-create .eyebrow,
#how-it-works .eyebrow,
.monthly-grid .eyebrow,
.faq-heading .eyebrow,
.contact-copy .eyebrow {
  color: #6e6e73;
}

.card-lime {
  border-color: #e1e1e6;
  background: #fff;
}

.card-lime .offer-graphic strong {
  background: none;
  color: #1d1d1f;
  -webkit-text-fill-color: #1d1d1f;
}

.card-lime .offer-graphic span {
  background: #1d1d1f;
  color: #fff;
}

.card-dark .sound-graphic i,
.card-dark .sound-graphic i:nth-child(4) {
  background: linear-gradient(180deg, #fff, #86868b);
}

.example-section {
  background:
    radial-gradient(circle at 22% 36%, rgba(255, 255, 255, 0.07), transparent 28%),
    #000;
}

.example-copy .eyebrow {
  color: #86868b;
}

.idea-list article > span {
  color: white;
}

.idea-list article:hover {
  border-color: rgba(255, 255, 255, 0.24);
}

#how-it-works {
  background: #f5f5f7;
}

.step-card,
.featured-step {
  border: 1px solid #e5e5ea;
  background: #fff;
}

.featured-step {
  border-color: #1d1d1f;
  background: #1d1d1f;
  color: #fff;
}

.featured-step h3 {
  color: #fff;
}

.featured-step p {
  color: #a1a1a6;
}

.featured-step .step-top span {
  background: #343437;
  color: #fff;
}

.featured-step .step-top i {
  background: #fff;
  color: #1d1d1f;
}

.standards-section {
  background: #fff;
}

.standards-grid {
  background: #f5f5f7;
  color: #1d1d1f;
}

.standards-visual::before {
  background: radial-gradient(circle at 45% 30%, #fff, #dedee3 58%, #c7c7cc 100%);
}

.standards-copy .eyebrow {
  color: #6e6e73;
}

.standards-copy h2 {
  color: #1d1d1f;
}

.standards-copy > p {
  color: #6e6e73;
}

.check-list li {
  color: #1d1d1f;
}

.check-list span {
  background: #e2f2ff;
  color: #0071e3;
}

.monthly-section {
  background: #000;
  color: #f5f5f7;
}

.monthly-grid h2 {
  color: #f5f5f7;
}

.monthly-grid .eyebrow {
  color: #86868b;
}

.monthly-card {
  border-color: #2c2c2e;
  background: #1d1d1f;
  color: #f5f5f7;
  box-shadow: none;
}

.monthly-label,
.monthly-card > p:last-of-type {
  color: #a1a1a6;
}

.monthly-card li {
  border-color: #3a3a3c;
}

.monthly-card li span {
  color: #2997ff;
}

.faq-section {
  background: #f5f5f7;
}

.contact-section {
  background: #fff;
}

.contact-grid {
  background: #f5f5f7;
}

@media (max-width: 700px) {
  .hero h1 em {
    background: linear-gradient(90deg, #fff, #a1a1a6);
    background-clip: text;
    -webkit-background-clip: text;
  }

  .standards-grid {
    background: #f5f5f7;
  }
}

/* Reelaroo creative studio theme — Apple-like restraint with agency warmth */

:root {
  --ink: #1b1918;
  --ink-soft: #706b68;
  --paper: #f4f1ed;
  --paper-light: #fffdfb;
  --line: #ded9d4;
  --brand-coral: #f15a3c;
  --brand-coral-dark: #b93823;
  --brand-peach: #fde8df;
  --brand-apricot: #ffb27d;
  --dark-surface: #171615;
}

body {
  background: var(--paper-light);
  color: var(--ink);
}

.button:focus-visible,
a:focus-visible,
summary:focus-visible,
input:focus-visible,
textarea:focus-visible,
select:focus-visible {
  outline-color: rgba(185, 56, 35, 0.58);
}

.site-header {
  border-color: rgba(27, 25, 24, 0.08);
  background: rgba(255, 253, 251, 0.86);
}

.wordmark-mark {
  background: var(--ink);
}

.wordmark-mark::after {
  border-color: var(--ink);
  background: var(--brand-coral);
}

.button-dark,
.button-primary {
  background: var(--brand-coral-dark);
  color: #fff;
}

.button-dark:hover,
.button-primary:hover {
  background: #962f1e;
  box-shadow: 0 10px 28px rgba(150, 47, 30, 0.2);
}

.eyebrow,
.centred-heading .eyebrow,
#what-we-create .eyebrow,
#how-it-works .eyebrow,
.monthly-grid .eyebrow,
.faq-heading .eyebrow,
.contact-copy .eyebrow {
  color: var(--brand-coral-dark);
}

.eyebrow > span {
  background: var(--brand-coral);
}

.hero {
  padding-top: 88px;
  background:
    radial-gradient(circle at 50% 72%, rgba(241, 90, 60, 0.16), transparent 30%),
    linear-gradient(180deg, #fffdfb 0%, #fffdfb 64%, #f7eee8 100%);
  color: var(--ink);
}

.hero .eyebrow,
.hero-intro,
.hero .trust-list li {
  color: var(--ink-soft);
}

.hero h1 {
  color: var(--ink);
}

.hero h1 em {
  background: linear-gradient(90deg, var(--brand-coral-dark), var(--brand-coral) 58%, #ee895e);
  background-clip: text;
  -webkit-background-clip: text;
}

.hero .text-link {
  color: var(--brand-coral-dark);
}

.hero .trust-list li::before {
  background: var(--brand-coral);
}

.hero-visual::before {
  background: radial-gradient(circle, rgba(241, 90, 60, 0.19), rgba(253, 232, 223, 0.13) 52%, transparent 72%);
}

.phone-preview {
  box-shadow: 0 42px 90px rgba(69, 37, 27, 0.24);
}

.campaign-hero-image {
  object-position: 52% 50%;
}

.audio-bars {
  background: var(--brand-coral-dark);
}

.service-strip {
  border-color: #e7dfda;
  background: #fffdfb;
  color: var(--ink);
}

.strip-grid > div {
  border-color: #e7dfda;
}

.strip-grid strong {
  color: var(--ink);
}

.strip-grid span {
  color: var(--ink-soft);
}

#what-we-create {
  background: var(--paper);
}

.content-grid {
  gap: 22px;
}

.content-card {
  border: 0;
  border-radius: 36px;
  box-shadow: 0 1px 0 rgba(27, 25, 24, 0.05);
}

.content-card-large {
  min-height: 960px;
}

.card-lime {
  position: relative;
  min-height: 468px;
  overflow: hidden;
  border: 0;
  background: #7e3325;
  color: #fff;
}

.card-dark {
  min-height: 500px;
}

.card-coral::after,
.card-lime::after,
.card-cream::after,
.card-dark::after {
  background: linear-gradient(180deg, rgba(20, 13, 10, 0.03) 32%, rgba(20, 13, 10, 0.88) 100%);
}

.card-dark::after {
  background:
    linear-gradient(90deg, rgba(17, 15, 14, 0.98) 0%, rgba(17, 15, 14, 0.84) 35%, rgba(17, 15, 14, 0.12) 78%),
    linear-gradient(180deg, transparent 45%, rgba(0, 0, 0, 0.55) 100%);
}

.card-lime .campaign-image {
  object-position: center 51%;
}

.card-cream .campaign-image {
  object-position: center 45%;
}

.card-dark .campaign-image {
  object-position: center 47%;
}

.card-lime .card-number,
.card-lime .offer-graphic,
.card-lime .content-card-copy {
  position: relative;
  z-index: 2;
}

.card-lime .card-number {
  background: rgba(255, 255, 255, 0.17);
  color: #fff;
  backdrop-filter: blur(12px);
}

.card-lime .offer-graphic {
  position: absolute;
  top: 28px;
  right: 30px;
  align-items: flex-end;
  margin: 0;
}

.card-lime .offer-graphic strong {
  color: #fff;
  font-size: clamp(3.8rem, 7vw, 6rem);
  text-shadow: 0 2px 24px rgba(0, 0, 0, 0.2);
  -webkit-text-fill-color: #fff;
}

.card-lime .offer-graphic span {
  background: var(--brand-coral-dark);
  color: #fff;
}

.card-lime h3,
.card-lime p {
  color: #fff;
}

.card-lime p {
  opacity: 0.74;
}

.card-dark .sound-graphic {
  display: none;
}

.visual-note {
  color: #807975;
}

.example-section {
  background:
    radial-gradient(circle at 77% 44%, rgba(241, 90, 60, 0.2), transparent 31%),
    #171615;
}

.example-grid {
  grid-template-columns: minmax(0, 0.9fr) minmax(370px, 1.1fr);
  grid-template-areas:
    "copy visual"
    "ideas visual";
  align-items: start;
  gap: 34px 52px;
}

.example-copy {
  grid-area: copy;
}

.example-copy .eyebrow {
  color: #ffb49e;
}

.example-copy h2 {
  max-width: 650px;
  font-size: clamp(3rem, 4.7vw, 4.6rem);
}

.example-visual {
  position: relative;
  grid-area: visual;
  min-height: 760px;
  margin: 0;
  overflow: hidden;
  border-radius: 38px;
  background: #33231d;
}

.example-visual::after {
  content: "";
  position: absolute;
  inset: 0;
  background: linear-gradient(180deg, transparent 55%, rgba(13, 11, 10, 0.78) 100%);
}

.example-visual img {
  width: 100%;
  height: 100%;
  min-height: 760px;
  object-fit: cover;
  object-position: 49% center;
}

.example-visual figcaption {
  position: absolute;
  z-index: 2;
  right: 34px;
  bottom: 32px;
  left: 34px;
  display: grid;
  gap: 6px;
  color: #fff;
}

.example-visual figcaption span {
  color: #ffb49e;
  font-size: 0.7rem;
  font-weight: 800;
  letter-spacing: 0.1em;
  text-transform: uppercase;
}

.example-visual figcaption strong {
  font-size: 1.45rem;
  letter-spacing: -0.035em;
}

.idea-list {
  grid-area: ideas;
}

.idea-list article {
  border-color: rgba(255, 255, 255, 0.13);
  background: rgba(255, 255, 255, 0.055);
}

.idea-list article > span {
  background: var(--brand-coral);
  color: #171615;
}

.idea-list article:hover {
  border-color: rgba(241, 90, 60, 0.58);
}

#how-it-works {
  background: #fffdfb;
}

.centred-heading {
  max-width: 920px;
}

.steps-grid {
  align-items: stretch;
  gap: 20px;
}

.step-card,
.featured-step {
  position: relative;
  min-height: 620px;
  display: flex;
  overflow: hidden;
  padding: 0;
  border: 1px solid #e6dfda;
  border-radius: 34px;
  background: #fff;
  box-shadow: 0 24px 60px rgba(60, 38, 29, 0.08);
  color: var(--ink);
  transform: none;
}

.featured-step {
  border-color: #2d2927;
  background: #1b1918;
  color: #fff;
}

.step-media {
  height: 285px;
  flex: 0 0 285px;
  margin: 0;
  overflow: hidden;
  background: var(--brand-peach);
}

.step-media img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 450ms cubic-bezier(0.2, 0.75, 0.25, 1);
}

.step-card:first-child .step-media img {
  object-position: center 55%;
}

.step-card:nth-child(2) .step-media img {
  object-position: center 45%;
}

.step-card:nth-child(3) .step-media img {
  object-position: center 56%;
}

.step-card:hover .step-media img {
  transform: scale(1.025);
}

.step-top {
  position: absolute;
  z-index: 3;
  top: 20px;
  right: 20px;
  left: 20px;
  margin: 0;
}

.step-top span,
.featured-step .step-top span,
.step-top i,
.featured-step .step-top i {
  border: 0;
  background: rgba(255, 255, 255, 0.92);
  box-shadow: 0 10px 28px rgba(27, 25, 24, 0.12);
  color: var(--ink);
  backdrop-filter: blur(12px);
}

.step-top span {
  background: var(--brand-coral);
  color: #171615;
}

.step-copy {
  display: flex;
  flex: 1;
  flex-direction: column;
  justify-content: flex-end;
  padding: 30px;
}

.step-kicker {
  margin-bottom: 10px;
  color: var(--brand-coral-dark);
  font-size: 0.7rem;
  font-weight: 850;
  letter-spacing: 0.12em;
  text-transform: uppercase;
}

.featured-step .step-kicker {
  color: #ff9b7f;
}

.step-card h3,
.featured-step h3 {
  margin: 0 0 10px;
  color: currentColor;
  font-size: clamp(1.7rem, 2.5vw, 2.25rem);
}

.step-card p {
  color: var(--ink-soft);
}

.featured-step p {
  color: #aaa4a0;
}

.standards-section {
  background: var(--paper);
}

.standards-grid {
  gap: 72px;
  padding: 68px;
  overflow: hidden;
  border-radius: 44px;
  background:
    radial-gradient(circle at 3% 100%, rgba(241, 90, 60, 0.22), transparent 29%),
    #171615;
  color: #fff;
}

.standards-visual {
  min-height: 560px;
  overflow: hidden;
  border-radius: 32px;
  background: #f4ded4;
}

.standards-visual::before {
  display: none;
}

.standards-photo {
  width: 100%;
  height: 560px;
  object-fit: cover;
  object-position: center 53%;
}

.review-badge {
  position: absolute;
  z-index: 2;
  right: 22px;
  bottom: 22px;
  left: 22px;
  display: flex;
  align-items: center;
  gap: 13px;
  padding: 16px 18px;
  border: 1px solid rgba(255, 255, 255, 0.46);
  border-radius: 18px;
  background: rgba(255, 253, 251, 0.9);
  color: var(--ink);
  box-shadow: 0 18px 42px rgba(44, 25, 19, 0.18);
  backdrop-filter: blur(18px);
}

.review-badge > span {
  width: 38px;
  height: 38px;
  display: grid;
  flex: 0 0 auto;
  place-items: center;
  border-radius: 50%;
  background: var(--brand-coral-dark);
  color: #fff;
  font-weight: 800;
}

.review-badge div {
  display: grid;
  gap: 1px;
}

.review-badge strong {
  font-size: 0.9rem;
}

.review-badge small {
  color: var(--ink-soft);
  font-size: 0.72rem;
}

.standards-copy .eyebrow {
  color: #ffb49e;
}

.standards-copy h2 {
  color: #fff;
}

.standards-copy > p {
  color: #aaa4a0;
}

.check-list li {
  color: #eee9e6;
}

.check-list span {
  background: rgba(241, 90, 60, 0.16);
  color: #ff9b7f;
}

.monthly-section {
  background:
    radial-gradient(circle at 18% 20%, rgba(241, 90, 60, 0.18), transparent 28%),
    #171615;
  color: #fff;
}

.monthly-grid h2 {
  color: #fff;
}

.monthly-grid .eyebrow {
  color: #ffb49e;
}

.monthly-card {
  border: 0;
  background: #fffdfb;
  color: var(--ink);
  box-shadow: 0 30px 90px rgba(0, 0, 0, 0.2);
}

.monthly-card li {
  border-color: #e7dfda;
}

.monthly-card li span {
  color: var(--brand-coral-dark);
}

.monthly-label,
.monthly-card > p:last-of-type {
  color: var(--ink-soft);
}

.faq-section {
  background: #fffdfb;
}

.faq-list details {
  border-color: #ded9d4;
}

.faq-list summary span {
  background: var(--brand-peach);
  color: var(--brand-coral-dark);
}

.contact-section {
  background:
    radial-gradient(circle at 16% 22%, rgba(241, 90, 60, 0.2), transparent 29%),
    #f7eee8;
}

.contact-grid {
  background: transparent;
}

.contact-copy {
  color: var(--ink);
}

.contact-copy > p {
  color: var(--ink-soft);
}

.contact-points i {
  border-color: rgba(185, 56, 35, 0.22);
  background: var(--brand-peach);
  color: var(--brand-coral-dark);
}

.contact-form {
  border: 1px solid rgba(27, 25, 24, 0.06);
  background: #fffdfb;
  box-shadow: 0 30px 80px rgba(88, 51, 38, 0.11);
}

input:focus,
textarea:focus,
select:focus {
  border-color: var(--brand-coral-dark);
}

.site-footer {
  background: #171615;
}

.wordmark-footer .wordmark-mark {
  background: var(--brand-coral);
}

.wordmark-footer .wordmark-mark span {
  background: #171615;
}

@media (max-width: 1000px) {
  .example-grid {
    grid-template-columns: 1fr 1fr;
    grid-template-areas:
      "copy visual"
      "ideas visual";
  }

  .example-visual,
  .example-visual img {
    min-height: 690px;
  }

  .standards-grid {
    padding: 52px;
  }
}

@media (max-width: 820px) {
  .example-grid {
    grid-template-columns: 1fr;
    grid-template-areas:
      "copy"
      "visual"
      "ideas";
  }

  .example-visual,
  .example-visual img {
    min-height: 560px;
  }

  .steps-grid {
    grid-template-columns: 1fr;
    max-width: 620px;
    margin-inline: auto;
  }

  .step-card,
  .featured-step {
    min-height: 0;
  }

  .step-media {
    height: 350px;
    flex-basis: 350px;
  }
}

@media (max-width: 700px) {
  .hero h1 em {
    background: linear-gradient(90deg, var(--brand-coral-dark), var(--brand-coral), #ee895e);
    background-clip: text;
    -webkit-background-clip: text;
  }

  .content-card,
  .content-card-large,
  .card-coral,
  .card-lime,
  .card-cream,
  .card-dark {
    min-height: 540px;
  }

  .card-lime .offer-graphic {
    top: 25px;
    right: 25px;
  }

  .card-dark::after {
    background: linear-gradient(180deg, rgba(17, 15, 14, 0.04) 28%, rgba(17, 15, 14, 0.94) 77%);
  }

  .example-visual,
  .example-visual img {
    min-height: 480px;
  }

  .step-media {
    height: 280px;
    flex-basis: 280px;
  }

  .step-copy {
    padding: 27px;
  }

  .standards-grid {
    padding: 24px;
    border-radius: 34px;
  }

  .standards-visual,
  .standards-photo {
    min-height: 430px;
    height: 430px;
  }
}